What makes Search Engine Optimization so important to your brand?
Your brand is perfect. You have worked long and hard to make sure the product you put forward is perfect. People being able to find you? That is not so perfect. So how do you become more visible online? The internet is vast and you want to be able to stand out and let the world know you are here. The focus of today’s blog is all about making your brand visible. Make SEO work for your brand.
What Is SEO?
Search Engine Optimization is a marketing strategy that is all about making your page easier to find in internet searches. Search engines crawl your page and pick up on clues you have left there to describe your brand. These clues let the search engine know what your page is all about. There are also a lot of things that could be blocking search engines from seeing important information about your brand or even flagging you as spam. Since the things that search engines look for are always improving and changing, it is important that you are up to date on the most current rules. Backlinking was once a great way to get page visibility, now it is harmful and can end up getting your page blocked from searches. Keywords were the next big thing that search engines focused on, but now the focus is shifting to user experience.
Why is SEO important for Brands?
You have probably heard it said, “If you can’t find your company on Google, you might as well not exist.” Many consumers rely on search engines when they are looking for a service or product. They may browse around a little but most sales will go to the businesses on the first two pages. If you are not on those pages, you are missing out on traffic to your page and sales.
What can you do?
You can take the time to search the internet and study current SEO techniques. You can apply those to your page and watch your analytics for a change. SEO rules are constantly changing though so you need to maintain this regularly. Instead, you could hire someone or a company like Zooka Creative to handle all of your SEO needs. Zooka Creative employees stay up to date on all SEO strategies so that you can focus on the things that matter to you. You don’t need a large amount of traffic, you need a large amount of targeted traffic. View every search as a question that you would like to be the answer to. Make SEO work for your brand.