- July 11, 2019
Purex plus Clorox 2 Detergent:
Strategy: We developed and managed an influencer marketing campaign around the launch of a Purex plus Clorox 2 Detergent. First, we hand selected 500 targeted influencers from a pool of excited applicants that opted in to try out the product. Then, we designed, built, and shipped out custom branded campaign kits to each of the influencers. We managed the influencers throughout the campaign ensuring their success and reported in the findings.
Goals: Drive Awareness & Demand Generation
Influencer Kit Details: Free product for Review | 2 Full sized products, 2 custom kraft mailer box with branded 3 color screen printing, 3 custom printed coupons with void/pantograph technology, and a double sided information letter
Target Niche: Lifestyle Influencers
Results:
- 8,800,000+ Total Potential Reach
- 260,000+ Entries from Coupon Giveaways
- 266+ Blog Posts, 1,700+ Social Media Posts